The world is going ahead and moving very fast. The world is saying India will be one of the nations that will become an engine of the growth in 21st century. In the current era, Digitalization is the key to open all the locks or deadlock of the growth of the business.

In a survey, 83% of Indian wants to do his own business and that too including 56% of salaried people wants to leave their jobs for To get success in business we must take a full benefit of Digitalization. Many MSME faces so many problems or obstacles in a new or ongoing business. Remember, More or less almost all the business has been depending on internet base or Digitalization mode. Today, there are so many Micro, Small and Medium entrepreneurs do their business via the DIGITAL platform. From vegetable seller to OLA –UBER ;company making money by day to day business using the DIGITAL platform.

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.

The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using DIGITAL marketing,

Benefits of online marketing  :

• The ability to interact with your prospects and learn exactly what customers are looking for
• The ability to reach a global marketplace
• We can save money and reach more customers for less money than traditional marketing methods
• Get to know our audience and allow them to know you personally which can help to create brand loyalty.
• We can track responses to our marketing efforts immediately

you can reach an enormous audience in a way that is both cost-effective and measurable